Artist Close-Up: The Britanys Are The Cool Future of Rock
When I was told to check out The Britanys at the East Ukrainian Village Restaurant, I did not know what to expect. First, I was taken aback by the locale, and thought I was getting a pierogi more than lo-fi pop-rock. Luckily, I got both.
As this family restaurant transformed into a music house for Millennials looking for a free show and some steamed cabbage, it was amazing to see really good music so accessible, especially because The Britanys could easily headline Irving Plaza TOMORROW. New York is filled with sound, and though an expensive city, there are some high caliber artists, like The Britanys that want to show EVERYONE how good and creative they are. Who creates an online game for an upcoming single? I have heard of posters, but a literal game! That is cool! This little factoid made sense when you saw their playfulness as live performers.
The Britanys are the epitome of “bros”. I know bros get a “bad rep” as irresponsible, inconsiderate, and completely dislikable. Yet, in making a negative to a positive, they are also fun, rambunctious, eager to have a laugh, and do not care what anyone says about any of their attributes. That is the charm of the Britanys’, and it radiated through their Christmas light adorned, make-shift stage that turned this restaurant into their garage party. The guys appeared, again, accessible and willing to connect with the willing, despite having music that felt so crafted in its casualness. They have revamped easy-listening the same way bands like, Vampire Weekend and The Strokes redefined how attractive a simple, hypnotic hook can be.
If Ezra Koenig and Julian Casablancas united forces and sculpted their human prodigy, it would be Lucas Long. He drags, drawls, and happily spikes his vocals as if performing intoxicated him. He, like his fellow band members, get drunk off their own sounds, which is why they waltz to their music like men being challenged to walk a straight line. Why do something like that, when you can bop and thrash through “In Yer Time”, “When I’m With You”, and “Basketholder”. All tracks promoting the wildness needed to get the good time you wanted. Hence, it is no wonder The Britanys are an NYC staple, and will 100% rise to greater, industry heights. They are too timelessly young and refreshing in their rolling melodies to not be the cooler future of Rock. For More Information on The Britanys Click Here.
