LAMC Preview 2022: Wellness In The Music Industry
LAMC has always shined in both Latin Representation, obviously, Latin American Music Convention, but I do sincerely feel it is one of the most valuable festivals for entrepreneurship. Its complete balance of fun and education is rarely replicated, in part, because A) Latinos know how to have a good time B) Our music is exceptional; so the live shows are lit. C) We have each other’s back, and that means, especially in learning business.
Happening between July 6 to the 9 at the Stewart Hotel, kust a few months after its virtual summit, LAMC return live and in person since 2020. Yes, after two years away from NYC, the festival is spear-heading with a 4 day extravaganza that promises an introduction of the newest waves of Latino artists, fantastic shows splashed across the city, and some of the most important panels you will hear in building your music career.
While LAMC is always empowering, its Virtual Event this year grasped the fantasy and fatigue of making it in an industry that is still on survival mode. Going full digital, our online presences have become vital to our livelihood’s sustainability, but that does not mean we are happy or healthy for it. On the contrary, people are having emotional and mental reckoning trying to figure out what they want from life, especially in terms of career. This is VERY true for artist, and LAMC understood that this is both the best and worst time to become one.
On one hand, there are less guarantees that you will make it as an artist. On another, there are less guarantees that you will make it as anything. In a way, you are more free to be who you want to be, and LAMC 2022 gives you the resources and encouragement you need to be it. Thus year, they are bringing an event that is not only focused on music and its business, but the wellness it takes to approach both. Check out the lineup and panels below, and BUY TICKETS HERE!
LAMC 2022 Schedule
Tuesday, July 5th
3:00 pm – 5:00 pm
LAMC Registration Opens @ Stewart Hotel
371 7th Avenue (Between 30th and 31st Street)
Wednesday, July 6th
9:00 – 9:30 am Morning Meditation Session Presented by Industria Works
Hosted by Paola Carrillo – Fitzgerald Ballroom
10:00am – 11:00am
Building your Fanbase Presented by The Orchard
Inés Sapochnik (The Orchard)
Maykol Sanchez (Spotify)
Ady Harley (Meta)
Mario Garibaldi (TelevisaUnivision)
AJ Ramos (YouTube)
Alejandro Saporiti (BRESH)
11:45 am – 12:45 pm
Creating and Executing an Effective Release Plan
Gil Gastelum (Cosmica Artists)
Albert Piedrahita (Universal Music Latino)
Julián Saldarriaga (Love of Lesbian)
Ricardo Avendaño Vera (Warner Music Group)
Berenice Díaz (Sony Music)
Cristián Rodríguez (CityLab)
1:45pm – 2:45pm
Finances for Different Stages of Your Career Presented by City National Bank
Ramon Villa (Primary Wave)
Ana Y. Perez (City National Bank)
Yvette Medina (Creative Management Firm)
Alberto Arenal (AIE)
Rob Filomena (Industria Works)
Venicia Mestey (LL Business Management) 16
7:00 pm – 12:00 am
LAMC Sounds from Spain Showcase @ DROM
Performances by: Valeria Castro, Tribade, Lao Ra, Marlena + special surprise guest
85 Avenue A (between 5th and 6th Street)
Thursday, July 7th
9:00-9:30 AM Morning Meditation Session Presented by Industria Works
Hosted by Paola Carrillo / Fitzgerald Ballroom
10:30am – 11:30am
A&R / Artist Development and The Creative Process Presented by Cinq Music
Alex Gallardo (Sony US Latin)
Polo Montalvo (La Buena Fortuna)
Joel Moya (Remezcla)
Andy Martinez (JAK Entertainment)
Aldo Gonzalez (Universal Music Latino)
Zoe Gotusso
Ruben Santos (Cinq Music)
1:30- 2:30 PM
Inspiring Stories and Practical Advice from Women Making a Difference
Presented by Amazon Music LAT!N
Colleen Theis (The Orchard)
Yvonne Drazan (peermusic)
Ana Martinez (Amazon Music LAT!N)
Villano Antillano
Alex Flores (BMI)
Mayna Nevarez (Nevarez PR)
Monica Herrera Damashek (Spotify)
3:15pm – 4:15pm
Radio in Latin America and Beyond Presented by Industria Works
Diego Poso (La 100)
Alberto Moles (Popart Discos)
Albina Cabrera (KEXP)
Felix Contreras (NPR Alt.Latino)
Bryant Pino (SiriusXM)
Diana Rodriguez (Criteria Entertainment)
Paul Dryden (ATO Records)
6:00 pm – 8:30 pm
LAMC Acoustic Showcase @ SOB’s Presented by VEVO
Performances by: Airbag, Pehuenche, Del Mismo Racimo, YADAM, Elsten Torres, Zoe Gotusso, ZETAK, GALE
204 Varick Street
7:30 pm – 1:00 am
LAMC Indie Showcase @ DROM Presented by Canela Music
Performances by: Zoe Gotusso, YADAM, Pehuenche, Luna Luna, Hendrix B
Hosted by: NPR Alt.Latino’s Felix Contreras & Anamaria Sayre
85 Avenue A (between 5th and 6th street)
Friday, July 8th
LAMC OFFSITES
10:00 am – 12:30 pm
Meta
Meta Masterclass by Tania Dorantes (Meta)
Fireside Chat between Meta’s Ady Harley & Carla Morrison
Performances by Love of Lesbian & DannyLux
Separate RSVP Required. This is a limited-capacity event.
RSVP HERE
1:30 pm – 4:00 pm
Spotify
Spotify Masterclass
“Spotify and the Artistic Community” panel with Brray, Pehuenche, Villano Antillano, GALE, Zoe Gotusso
Performances by: Mariah Angeliq & YADAM
Separate RSVP Required. This is a limited-capacity event.
RSVP HERE
6:00pm – 10:00 pm
LAMC/Capital One City Parks Foundation SummerStage, Coney Island
Universal Music Latin Presents: New Generation!
Performances by: Mariah Angeliq, Brray, Ecko, Nino Freestyle, Pitizion
Coney Island Amphitheater
3052 W. 21st St. Brooklyn
7:30 pm – 1:00 am
LAMC From Chile to Canada! Showcase @ DROM
Presented by Chilemúsica & Trade Routes (Canada)
Performances by: Ceaese, Rubio, Entrópica, Battle of Santiago, Quique Escamilla, Ramón Chicharrón
85 Avenue A (between 5th and 6th street)
BRESH @ SOBs
Saturday, July 9th
3:00 pm – 7:00 pm
LAMC/Capital One City Parks Foundation SummerStage, Central Park Show
Performances by: Carla Morrison, Love of Lesbian, DannyLux
Rumsey Playfield
Entrance at 72nd and 5th Avenue
