Concert Review: Snow Culture Turn Public Arts Into A Pop Winter For Their Debut

Snow Culture made their debut in NYC, and it was EPIC! The Stockholm duo had a lot to prove. I always say that New York is the epicenter of music, which means, even if you do note “make” it here, you have to still gain its approval. Snow Culture got our approval, and nearly stole the night at Public Arts.

While Borns fabulously headlined, Snow Culture, ironically, left the stage hot before him. There are certain openers that are so good you feel like you saw two headliners that night, which is why I elaborate that this was THEIR DEBUT! I reviewed Snow Culture’s music before, and if you have not heard their cover of Maroon 5’s “Cold”, stop reading, listen, and come back. Their Industrial- Pop sound turned Public Arts glamorous stage into one of creeped pleasure. As a screen blasted images, you felt like you were walking in a ball-gown through the treacherous winter. Those interplays between darkness and humanity/ hope rely on the sensated vocals of Ana Diaz. With platinum blonde hair tussling over her face, Ana reminded me of Atomic Blonde; a fierce assassin meant to get bad guys while trying to figure out if she is good. Such a dynamic played into songs “No Sleep”, “Paris”, and “The Box”. Their machine-like electro pummels and pulses like a heartbeat in a monitor, which amps their lyrics of feeling like life is a maze run by lesser men, but never being quite sure whether you can be and feel higher than them. Yes, that is a pretty deep, “1984” notion for one to absorb at a concert, but Diaz is the quintessential version of cool. She molds heavier tones with a voice that crackles and boils like caramels in a pan. Thus, she does not degrade Snow Culture’s lyrics’ shadowy penchants, but adds breezed undercurrents of rage, confusion, and “badassery” into her otherwise shimmery, soft vocals.

I do not want to say Snow Culture stole the night for me! Yet, I love seeing music/ artists that are refreshingly good, and feeling like I will be taken on a journey through their inevitable rise. That amount moody energy pulsing their sounds and bodies at Public Artis will, inevitably, lead them to bigger venues where hoards of people will gather to relish and relate to their “lost youth” vibes. Nowadays, being young in feels scary, which is why their dark pop might be the best thing for listeners to acknowledge pain and serve resilience. They are a punk mentality with a pop sensation. For More Information On Snow Culture Click Here.